Grafton, Vermont

How guests and AI assistants find The Grafton Inn

Prepared by Ethan Hawkes · checked 30 October 2026 (7:38 pm ET) · PDF copy

The short version. Your structured data is detailed (name, address, phone, amenities). Two lines work against it: the page title never says "The Grafton Inn", and the structured data files you as a bed and breakfast while the page calls you a hotel.

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

Your page title does not include your name

“<title>Historic Southern Vermont Hotel | Accommodations in Grafton</title>”

Source: https://www.graftoninnvermont.com/, fetched 2026-10-30 19:38 ET

This is the line search results show first and the default name for a saved bookmark. A guest scanning results sees "Historic Southern Vermont Hotel", not The Grafton Inn.

Machines are told you are a bed and breakfast

“"@type": "BedAndBreakfast"”

Source: https://www.graftoninnvermont.com/, fetched 2026-10-30 19:38 ET

Your title and H1 call you a historic hotel; your structured data classifies you as a BedAndBreakfast. Search and AI trip planners use that type to decide which questions ("hotels in southern Vermont") you are an answer to.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

3 fixes, ranked

Put your name in the title.For example "The Grafton Inn | Historic Southern Vermont Hotel in Grafton Village".Web · 5 minutes
Match the schema type to how you sell.Use "Hotel" (or list both types) so the structured data agrees with the page.Web · 10 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry